The second time was the charm for Wilcox Fitness, which opened its doors to the community to celebrate its grand re-opening on May 16.
The business first opened at 1129 South U.S. 377 in December 2023 with little traction and a gym that Josh Wilcox, the co-owner, described as “bare bones,” but since then, it has grown and expanded.
“We thought it would be a good idea to have a grand reopening to kind of rekindle that fire and let people know that we have other things that we offer, and it’s different from when we first started,” Josh said.
The day featured free morning classes, including boxing and large-group fitness, to showcase what it offers and inspire others to be proactive about their own health, something that holds significance to him.
“I’ve had a lot of family members that had passed away just from completely avoidable diseases or instances where [if] they’d just been healthier, they’d still be here,” Josh said. “… I always want to be present for my kids, and I want to teach people how to be present.”
Guests could also explore the event booths to learn more about the businesses they are partnered with, such as MC Spray Tans, Lone Star IV Medics and Clean Eatz.
“I am incredibly thankful and blessed to have the support that we have, and especially from our trainers as well,” co-owner Charlie Wilcox said. “They are phenomenal. They care about our members just as much as we do.”
Pilot Point Chamber of Commerce provided the ribbon and scissors for the ceremonial ribbon cutting, in which the couple’s son, Oliver Wilcox, did the honors, standing alongside his parents and two siblings, Liam and Sage.
During the ceremony, Chamber Vice President Lisa Cave spoke about how proud she is to see the business grow in just a few years now with over 100 members.
“That says a lot to what he’s doing here and just the community connections that he’s making,” Cave said.
Property owners Jeremy Malazzo and his wife Jorden Malazzo were equally inspired with the transformation of the building and what the couple were able to accomplish.
“[Josh] is top-notch as far as taking care of his customers and also what he’s done in the building and the space,” Jeremy said. “It’s kind of blown our minds.”
Jorden added, “He’s been a great tenant in just the way that he pours into the community.”
After living across the DFW Metroplex, the Wilcoxes decided to settle down with their children in a small town, set roots and open up their own fitness business, starting with around 20 members.
“We’ve grown since then,” Charlie said. “We wouldn’t be able to be where we’re at or have been able to expand it without them. They show up every day. They put in the work. They’re very dedicated, and we’re so incredibly blessed to have them.”
She added that the members have become a second family, showing up for her family in times of need.
“I’ve never experienced something so close-knit, and so caring, and so positive,” Charlie said. “… It’s just that very loving community that you find here in Pilot Point that you don’t necessarily find everywhere else.”
